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recomendation to work with marketing list and campaings

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I want to create a event campaing on Dynamics CRM 2016  but i will capture the clients data from a event on my university, It means that I dont have any list or contacts on my Dynamics ... not contacts..

I need to create activities of emails and calling, but I will do fours events on my university and I need to automaticaly  send a welcome email for each new user of this campaing, but i want to keep the new users in a marketing list becoz I want to have control over all campaing process

How Can I manage this ?

if there is a new contact from a Dynamic list it will be created a new email and calling activity


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