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Send and serialize data from website to CRM

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I am working on a project where I have build a Asp .NET website, and the next step should be that I can send data from the website to CRM.

The data model is copied to Dynamics, so for example if someone creates on the website creates a student profile with educations, I want to create this student also in CRM.

I already have set-up a Azure Service Bus(ASB) en all data will go through this Queue to be inserted at the end of the queue by a webjob in crm.

The student from the website will be mapped to the Contact entity and the education will be mapped to a new entity (Education), both of these have a alternate key (new_externalid) and I will trigger an Upsert with the alternate key in the webjob.

I know that I will send this data as a json to the ASB, but I don't know how I will be able to serialize the data. I want it to be able to send multiple data from the site to CRM, so there will be more entities where we will insert data (exp. account, opportunities, leads, ... )

What is the best way to send data and to serialize data from a Asp .NET website to CRM with an Azure service bus.


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