Change display name in a view

Hi,

I am trying to change the "account" name of the column to "reseller" in the view "Won Opportunities".

I have tried changing the label in the "opportunity" form but that only changes it when I am creating a new opportunity.

I tried changing the value with JavaScript (Xrm.Page.ui.controls.get(parentaccountid).setLabel("Reseller");) but I only know how to run it when it's loading the new opportunity form.

I think that essentially it's this "display name" that has to be changed but CRM won't allow me to do it.

Any further ideas on how to achieve this goal please?

Kind regards