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Create New Marketing Lead from Existing Contact

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Hi All,

I currently have a situation where our Marketing team are sending email campaigns to existing Contacts within CRM with a link to both our website and also inbox.

If an existing Contact then responds, how do we then track this Contact to then ensure that the Marketing Dept. are credited for the Opportunity?

All insight/ideas are very much welcome, as we are at an impasse currently.

Regards,

Steve

 


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